ATRYX
Bringing specialist businesses into one clear group story
ATRYX brings together specialist building-services companies across Western Canada. We created a website that explains what the group offers, how its businesses work together and who stands behind them, while keeping each company's identity visible.
- Industry
- Industrial Services
- Launched
- 2026
- Operating businesses
- 3 companies
- Shared presentation
- One group
What we delivered
- A clear explanation of the group's combined capabilities.
- Established operating companies presented within a shared identity.
- Direct routes for customers, prospective partners and future colleagues.
The challenge
A new group name does not automatically explain the value of bringing established businesses together. Building owners need to understand the available expertise. Prospective partners need to see how the group operates. The companies themselves need to remain recognisable to the customers and communities that already know them.
Our approach
We organized the website around those questions. Capabilities explain the service scope; company profiles connect that scope to established businesses; and leadership introduces the people responsible for delivery and growth. Careers and contact routes make the next step clear for each audience.
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The service scope, made clear
Mechanical services, controls and automation, and ongoing building support are presented as connected capabilities. Building owners can understand how the specialist services fit together before starting a conversation about their own requirements.
02 / 03
A shared group with recognisable businesses
Kerr Controls, Emerald Green Mechanical and Falcon Refrigeration each retain their name and specialism within the group presentation, alongside investment partner Equonos. The structure explains the wider organization while preserving the identities and expertise that give it substance.
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Clear responsibility behind the offer
Leadership profiles connect names, roles and experience to the group and its operating companies. For a customer or prospective partner, that makes the organization easier to understand and introduces the people behind its commitments.
Continuing work
As ATRYX's presentation has developed, we have supported content changes and brought the website into the Stehrway portal. The team can maintain everyday information while we continue to develop the site around the group's changing needs.